Ven Agency — SEO Growth Plan 2026

From invisible to inevitable

Where We Are Now

The Reality
0
Impressions/month
Google is showing us
0
Clicks/month
But nobody's clicking
0
% CTR
Industry average is 2-3%
0
Position average
Page 3-4 of Google
0
Keywords
We're appearing for 3,400 keywords but barely visible
90,244
Impressions
38
Clicks
Google already knows what we do. We just need to move from page 3 to page 1.

The Opportunity

What's Hiding in the Data
"web design agency" 2,236 impr · pos 33.8
"web design melbourne" 2,018 impr · pos 43.2
"web design agency melbourne" ⭐ 1,516 impr · pos 12.7
"website design agency" 1,493 impr · pos 30.3
"small business seo" 989 impr · pos 27.5
"web development agency melbourne" ⭐ 673 impr · pos 11.1
"website design agency melbourne" 🎯 667 impr · pos 6.7
"performance marketing agency" 554 impr · pos 19.9
"link building australia" 877 impr · pos 17.7
3 keywords already on page 1-2. 6 more within striking distance.

What We Just Fixed

Technical Foundation
✅ SEO sweep across 177 pages
✅ Unique meta titles & descriptions (every page different)
✅ H1 tags fixed on 13 pages
✅ Structured data: Article, FAQ, LocalBusiness, Breadcrumb schemas
✅ Security headers (HSTS, X-Frame-Options)
✅ 301 redirects for broken URLs
✅ Full conversion tracking deployed (GA4 + Meta Pixel + CAPI)
✅ Google Ads Enhanced Conversions enabled
✅ Meta Advanced Matching + server-side tracking
✅ Scroll depth & engagement tracking
✅ Duplicate GA4 pageview bug fixed (was counting every visit twice)
Technical SEO score: Fixed. Now Google can properly understand and rank every page.

The Attack Plan

6 Strategies
1. Content Depth — Service Pages

Current

  • Service pages are thin (ranking pos 25-48)

Action

  • Expand each service page to 2,000+ words
  • Process breakdown
  • Pricing signals
  • Case studies embedded
  • FAQ sections (already have schema)
  • Internal links to location pages

Expected Impact

  • Move from pos 30-48 → pos 5-15
2. Blog Content Machine

Current

  • Blog posts getting 9,698 impressions
  • Ranking pos 23.5

Action

  • Update top 5 blog posts with fresh 2026 content
  • Comprehensive guides (3,000+ words)
  • Custom graphics/infographics
  • Internal links to service pages
  • New content: buyer intent, pricing, audit checklists
  • Publishing cadence: 2 high-quality posts/month

Expected Impact

  • 5-10x blog traffic in 6 months
3. Location Page Expansion

Current

  • 75 location pages
  • Only 1 getting impressions (SEO Melbourne, 112 impr)

Action

  • Add unique city-specific content
  • Embed Google Maps
  • Add local testimonials
  • Create neighbourhood-level pages
  • 14 new suburbs: South Yarra, St Kilda, Fitzroy, Collingwood, Brunswick, Carlton, Prahran, Hawthorn, Camberwell, Malvern, Toorak, Brighton, Doncaster, Box Hill

Expected Impact

  • 200+ new long-tail keyword rankings
4. Internal Linking Architecture

Current

  • Pages are isolated — no internal linking strategy

Action

  • Every blog post links to relevant service page
  • Every service page links to relevant case studies
  • Every location page links to parent service page
  • Contextual links in body copy (not just nav)
  • Breadcrumbs (already deployed)

Expected Impact

  • Faster indexing
  • Link equity distribution
  • Improved rankings across all pages
5. Google Business Profile Optimisation

Action

  • Weekly posts with photos
  • Respond to all reviews
  • Add all services as products
  • Q&A section populated
  • Service area expanded
  • Photos of team, office, work

Expected Impact

  • Local pack visibility
  • Map rankings
6. Backlink Building

Current

  • Low domain authority (likely DA 10-20)

Action

  • Guest posts on Australian business blogs
  • HARO / Connectively journalist responses
  • Local business directory listings (quality ones)
  • Industry association memberships with backlinks
  • Digital PR around case studies and results
  • Partner page links from clients

Expected Impact

  • DA increase → all keywords move up

Content Calendar

Next 90 Days
Month 1 (Feb-Mar)
Week 1-2: Expand /services/web-design/ to 2,500 words
Week 2-3: Expand /services/seo/ to 2,500 words
Week 3-4: Update top 3 blog posts (link building, ecommerce seo, blog seo)
Ongoing: Google Business Profile weekly posts
Month 2 (Mar-Apr)
Week 1-2: Expand /services/digital-marketing/ to 2,500 words
Week 2-3: 2 new blog posts (buyer intent keywords)
Week 3-4: Add 15 new suburb pages with unique content
Ongoing: Internal linking audit + fixes
Month 3 (Apr-May)
Week 1-2: 2 new blog posts (comparison/pricing keywords)
Week 2-3: Backlink outreach campaign begins
Week 3-4: Case study content creation
Ongoing: Monitor rankings, adjust strategy

Projected Results

Metric Now Month 3 Month 6 Month 12
Monthly clicks 38 150-250 500-800 1,500-2,500
Keywords page 1 3 8-12 20-30 50+
Keywords page 2 6 15-20 30-40 60+
Avg position 35 20-25 12-18 8-12
Monthly leads ~0 3-5 8-15 20-40
Projections based on current impression volume and industry benchmarks. SEO compounds — month 6-12 growth accelerates.

What This Means for Sales

At current average project value of $5,000-$15,000...
20 organic leads/month × 25% close rate = 5 new clients/month
$25,000-$75,000/mo
in new revenue from organic alone
With zero ad spend
$25K
Low
$50K
Mid
$75K
High

Tracking Dashboard

What We Can Now Measure
📝
Every form submission → GA4 + Meta + server-side
📞
Every phone call click tracked
🎯
Every CTA button click tracked
📊
Scroll depth and time on page
📰
Blog and case study content views
⚠️
Form start/abandonment rates
💰
Google Ads Enhanced Conversions (better ROAS)
🎪
Meta Advanced Matching (better attribution)
For the first time, we can see exactly which keywords → which pages → which leads → which revenue
The foundation is built.
The data is flowing.
Now we execute.
Start the engine