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SEO Growth Plan
2026

From invisible to inevitable.

02 — Current State

Where We Are Now

Google already knows us. 90K impressions, 38 clicks. We're showing up on page 3-4 — we just need to move forward.

90,244
Impressions/mo
38
Clicks/mo
0.04%
CTR
35
Avg Position
3,400
Keywords Indexed
Impressions
Clicks
Google knows what we do. We just need to move from page 3 to page 1.
03 — Opportunity

What's Hiding in the Data

3 keywords already on page 1-2. 6 more within striking distance.

website design agency melbourne
667 impr · pos 6.7
web development agency melbourne
673 impr · pos 11.1
web design agency melbourne
1,516 impr · pos 12.7
link building australia
877 impr · pos 17.7
performance marketing agency
554 impr · pos 19.9
small business seo
989 impr · pos 27.5
website design agency
1,493 impr · pos 30.3
web design agency
2,236 impr · pos 33.8
web design melbourne
2,018 impr · pos 43.2
Green = page 1-2   Amber = striking distance   Red = page 3+
04 — Foundation

What We Just Fixed

Technical SEO is done. Now Google can properly understand and rank every page.

SEO sweep across 177 pages — unique titles, descriptions, H1s
Article, FAQ, LocalBusiness, Breadcrumb structured data
Security headers — HSTS, X-Frame-Options
301 redirects for broken URLs
Full conversion tracking — GA4 + Meta Pixel + Server-side CAPI
Google Ads Enhanced Conversions + Meta Advanced Matching
Scroll depth, engagement, form abandonment tracking
Fixed duplicate GA4 pageview bug (was double-counting visits)
05 — Strategy

The Attack Plan

6 strategies to move from page 3 to page 1.

01 — Content Depth pos 30–48 → 5–15

Problem

  • Service pages are thin (600-1,200 words)
  • Ranking position 25-48

Action

  • Expand each to 2,500+ words
  • Process breakdowns, pricing signals
  • Embedded case studies + FAQs
  • Internal links to location pages
02 — Blog Content Machine 5–10× blog traffic

Now

  • 9,698 impressions, pos 23.5
  • Most posts under 1,500 words

Action

  • Update top 5 posts to 3,000+ words
  • Fresh 2026 data + custom graphics
  • 2 new posts/month (buyer intent)
  • Internal links to service pages
03 — Location Pages 200+ new rankings

Now

  • 75 location pages
  • Only 1 getting impressions

Action

  • Unique city-specific content
  • Google Maps + local testimonials
  • 14 new suburb pages
04 — Internal Linking Faster indexing

Problem

  • Pages are isolated
  • No linking strategy

Action

  • Blog → service pages
  • Service → case studies
  • Location → parent service
  • Contextual body links
05 — Google Business Profile Local pack visibility

Action

  • Weekly posts with photos
  • Respond to all reviews
  • Add services as products
  • Q&A section populated

Impact

  • Map rankings
  • Local pack for "near me" searches
  • Trust signals for new visitors
06 — Backlink Building DA increase → all keywords up

Now

  • Low domain authority (DA 10-20)

Action

  • Guest posts on AU business blogs
  • HARO journalist responses
  • Quality directory listings
  • Digital PR around case studies
06 — Execution

90-Day Plan

What's happening and when.

Month 1
Expand web-design + SEO service pages to 2,500 words
Update top 3 blog posts with fresh 2026 content
Google Business Profile weekly posts begin
Month 2
Expand digital-marketing service page
2 new blog posts targeting buyer-intent keywords
15 new suburb pages with unique content
Internal linking audit + fixes
Month 3
2 new blog posts (comparison/pricing keywords)
Backlink outreach campaign begins
Case study content creation
Monitor rankings, adjust strategy
07 — Projections

Expected Results

Metric Now Month 3 Month 6 Month 12
Monthly clicks 38 150–250 500–800 1,500–2,500
Page 1 keywords 3 8–12 20–30 50+
Avg position 35 20–25 12–18 8–12
Monthly leads ~0 3–5 8–15 20–40
SEO compounds — month 6-12 growth accelerates as domain authority builds.
08 — Revenue Impact

What This Means for Sales

20 organic leads/month × 25% close rate × $5K–$15K avg project
$25K–$75K/mo
in new revenue from organic alone
Zero ad spend
$25K
Low
$50K
Mid
$75K
High
09 — Measurement

Tracking Dashboard

For the first time, we can trace keyword → page → lead → revenue.

📝
Every form submission → GA4 + Meta + server-side
📞
Every phone call click tracked
🎯
Every CTA button click tracked
📊
Scroll depth + time on page
⚠️
Form start / abandonment rates
💰
Google Ads Enhanced Conversions
🎪
Meta Advanced Matching + attribution
📰
Blog + case study content views
10
The foundation is built.
The data is flowing.
Now we execute.